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Writing a project proposal that convinces a donor

Structure of a humanitarian proposal: needs analysis, theory of change, logframe, budget, MEAL, risks. Checklist before submitting.

A good proposal answers exactly what the call asks: re-read the eligibility and evaluation criteria, then build your text in the same order.

Expected sections

  1. Context and needs analysis: recent, sourced figures (humanitarian response plan, multi-sector assessments, cluster data), needs of the most vulnerable groups, what other actors already do.
  2. Objectives and theory of change: one overall objective, two or three specific objectives, and the logical link between activities, outputs and expected change.
  3. Logframe: SMART indicators with baseline, target and means of verification. Reuse cluster indicators where they exist.
  4. Activities and timeline: who does what, where, when; target areas and people, disaggregated by sex, age and disability.
  5. Monitoring, evaluation, accountability: see the MEAL guide.
  6. Risks, access and security: main risks and mitigation, access strategy (see the Access guide).
  7. Budget: consistent with activities, justified support costs, co-funding if required.
  8. Cross-cutting themes: protection, gender, environment, localization, humanitarian-development-peace nexus.

Common mistakes

  • Needs described in general terms, without data from the area.
  • Indicators that count activities rather than changes.
  • A budget that does not match the narrative.
  • A proposal sent in the last hour, on a portal that is overloaded.

Checklist

Eligibility checked; format and page limit respected; logframe and budget attached; signed annexes; review by someone outside the project; submission at least 48 hours before the deadline.

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